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Robin Sukhu is a real estate agent at Re/Max 2000 Realty Inc.  He has 23 years’ experience in the Toronto Market

Choosing the Right Agent


There is more to choosing a realtor to sell your home than getting the best commission deal or finding the one willing to list your home for the highest price. You need someone with a marketing plan, top negotiating skills, experience, and knowledge of your market.  Someone who knows the market value of your home and can recommend a listing price that will attract buyers to see your home.


Your agent should be able to offer you the kind of advice that will enable you to get your home ready for sale without spending money that you can’t recover.  You will also need advice on buying another home, obtaining a mortgage and choosing a lawyer to act on your transactions. An agent should anticipate potential problems and give you ideas on how to head them off.  If he/she sees that you should fix something an home inspector may tell a buyer is a serious defect, he/she should alert you to it and maybe suggest to you that you get your own home inspection to guide you in fixing it and have a report available to buyers to rely upon as evidence that it is not a concern.


An agent should be a person who pays attention to detail.  He/she should be accurate and thorough when listing your home and preparing an agreement of purchase and sale.  There has been no end of lawsuits resulting from wrong or incomplete information on these documents.Your agent must be an excellent negotiator to get you the best price possible.  To tell you the truth, if he/she can’t negotiate his commission with you, it’s unlikely that he/she can negotiate the best price and terms for you.


Don’t list your home with a part-time agent because he/she is not focused on Real Estate.  Family and friends should earn your business and qualify as your agent.  You should not feel obligated to employ them.  Remember, it is hard to fire family and friends who are inexperienced and have no marketing plan.  The bottom line is that you need Results!


An agent should have a marketing plan with feature sheets, photos of your home on an MLS listing, newspaper and magazine ads, and web advertising, as a minimum. Your home is your largest investment.  You need an experienced agent with a Plan; one who will not take you for granted and who will communicate important feedback from Buyers and Agents to you, on a regular basis.  Take the time to interview 2 or 3 agents and see what they have to offer before you sign a Listing Agreement.  When you find someone in the community who is a good agent, make use of him/her.  That’s how communities prosper and are able to help each other to grow.

© 2009 Reg and Robin Sukhu

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